Graceful linen brand's fair debut

2 December 2009

V. Grace will unveil its high end bed linen and home textiles range for the first time at the Decoration and Design (D+D) fair. Established in 2000, the high end label had recently re-branded from its former "Vivian Grace" name to a more contemporary logo, founder Linda Martin confirmed.

"I'm looking to target a slightly more contemporary market and the new branding perfectly suits the direction of the business," she said.

With a strong stockist and client base across Australia and New Zealand, V Grace had signed up to D+D in order to target new customers in the retail and interior design sectors, she said.

"D+D seems like a good opportunity for the brand, as it's so focused on the markets that are right for the brand."

Boasting wholly exclusive designs, V. Grace specialises in high end bed linen, quilts, blankets and home accessories made from the finest natural fibres including cotton, linen , wool and silk.

"I source most of the quilting from India and most of the linen comes from China. I'm very focussed on supporting cottage industries and ensuring that all product is made ethically and under safe and fair working conditions," Martin said.

V. Grace will be on show at D+D, co-located with the Australian International Furniture Fair from 3 to 5 February 2010 at Sydney Exhibition Centre.

 

 

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