The Power of More: When Collaboration Is Better Business
Axel Enthoven, Enthoven Associates Design Consultants (Belgium)

Two Belgian organizations MoOD and Optimo, supporting the textile and furniture industries, initiated a creative think tank dubbed The Flemish Masters. With the support of professional designers, the event assisted participating manufacturers respond to the challenges of globalization, innovation and competitiveness by using ‘user centered design'. As a result a number of fruitful collaborations have emerged, proving that there really is strength in numbers. Join award-winning designer Axel Enthoven who directed The Flemish Masters in a behind the scenes look into the process, realization and results of this unique event with some valuable lessons for Australian industries.

Read more about others seminars held at Decoration + Design and Furnitex 2010